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26 Brands. 1 Day. Advanced Search Strategies Which Boost SEO & Paid Performance & Optimise Rankings

Technical SEO Mobile-First New Tech & Voice Search Site Speed Next-Level Content  Link Building

A One-Day, Brand-Led Conference & Networking Event | 13th February 2019 | Museum of London Docklands

26 Brand-Side Search Professionals Share Practical, Advanced SEO & Search Strategies Which Optimise Rankings, Improve Indexing & Boost Overall Performance

    1. Optimising Mobile Search & Mobile Page Speed: Improve mobile-first rankings, boost visibility and enhance user experiences
    2. Voice Search In Practice: Prepare your company internally and position your brand as the first search result
    3. Technical SEO & New Technologies: Practical applications of machine learning, AI and automation for next-level technical SEO strategies
    4. Advanced Content Strategies: Beyond keywords to sophisticated SEO which promotes dwell time, engagement, link building and organic reach
    5. Savvy Link Building: Smart link-building strategies which foster authority, credibility and shareability
    6. Avoid Falling Foul Of The Latest Google Updates: Top technical approaches, discover what works, what doesn’t and how we can future-proof
    7. Demonstrably Improve Site Speed & Page Rankings: Demystifying site speed myths and identifying quick wins
    8. Paid, SEM & PPC: Maximise search impact with strategically-allocated spend
    9. Skilfully Integrate SEO Into Your Social Media Strategies: Increase content scalability, link building and rank position
    10. International SEO Best Practice: Successfully adapting your strategies for internationally-optimised sites

New, Networking-Fuelled Agenda, Unique To The Marketplace!

    • 1 Day, 26 Cross-Sector, Brand-Side Speakers
    • London Location
    • Networking Technical Breakouts
    • Hot Topics In Depth
    • Senior-Level Networking With Advanced-Level Peers
    • Dedicated & Practical Conference - Not A Huge Expo
    • Peer Discussions, Developer Perspective
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Optimising Mobile • Voice Search • Technical SEO & New Technologies • Advanced Content • Savvy Link Building • Networking Technical Breakouts • Google Updates • Improving Site Speed • Developers & Search Collaboration • Social Media • International SEO • Paid Search

A Conference Experience Which Is Personal, Which Breathes Quality & Which Represents Absolute Value For Time & Money:

It’s our background of exceptional market research, creative marketing and outstanding customer service that has led us to achieve on average 97% delegate satisfaction rate, 220% above the UK’s average conference attendance records (according to BADC industry survey) and 40% year on year growth. See what people told us in their feedback:

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The Advanced SEO Conference Programme

✓ Exploring Technical SEO ✓ Mobile-First ✓ New Tech & Voice Search ✓ Site Speed  ✓ Next-Level Content ✓  Link Building

A One-Day, Brand-Led Conference & Networking Event | 13th February 2019 | Museum of London Docklands, London

08:30 Registration, Coffee & Informal Networking

09:00 GIC Welcome & Morning Chair’s Opening Remarks

Kerstin Reichert, SEO Manager (Team Lead), TSB

Optimising Mobile

09:20 Optimising Mobile Search & Mobile Page Speed For Improved Mobile-First Rankings, Boosted Visibility & Better User Experiences

Alexander Royle, Head of Search, BBC Studios

Voice Search

09:40 Investigating The Practical Implications Of Voice Search Technologies To Prepare Your Company Internally & Position Your Brand As The First Search Result

Nick Wilsdon, Search Product Owner, Vodafone Group

Technical SEO & New Technologies - Q&A Panel

10:00 Investment, Implications & Implementations: Exploring The Practical Applications Of Machine Learning, AI & Automation For Technical SEO

10:30 Morning Refreshment Break With Informal Networking

Networking Technical Breakouts

11:00 Networking Technical Breakout Sessions

A) Progressive Web Apps

Alessandra Alari, Head of Digital User Experience, Large Customer Sales, Uki, Google
B) Schema

Alexander Royle, Head of Search, BBC Studios
C) ‘Position Zero’

Em North, Search Marketing Manager, P&O Cruises
D) Local SEO

Liang Chen, Head of SEO (Organic Acquisition), Premier Inn

Advanced Content - Double Perspective

11:20 Next-Level Content Strategies Which Step Away From Spammy Keywords For More Sophisticated SEO Which Promotes Link Building, Dwell Time, Engagement & Organic Reach

11:20 Perspective One

David Freeman, Global Head of SEO, Treatwell

11:40 Perspective Two

Liang Chen, Head of SEO (Organic Acquisition), Premier Inn

Biren Ahmad, Technical SEO Lead, Premier Inn

Case Study

12:00 Data Science And SEO: Identifying Actionable Insights At Scale

George Karapalidis, Head of Data Science, Vertical Leap

Savvy Link Building

12:20 Advanced Link-Building Strategies Which Foster Authority, Credibility & Shareability

Jennifer Gac, SEO Manager, Shop Direct

Paid Search

12:40 Strategically Influencing Paid, SEM & PPC Strategies To Best Allocate Paid Spend & Maximise Results

Julia Klein, Group Search Marketing Manager, Thomas Cook Group Airlines

13:00 Lunch For Delegates, Speakers & Partners

Informal Peer-To-Peer Discussions

13:40 Informal Peer-To-Peer Discussions

A) User Intent & UX

Turgay Akar, SEO Strategic Lead, Post Office Ltd
B) ROI & Attribution

Nathan Barnett, Head of PPC, Paid & SEO

Juan Perez, Senior Paid Media Manager, HostelworldD) Advanced Content

Terry Fisher, Chief Marketing Officer, Investoo Group


Elif Guvencer, Senior Corporate Communications Manager, pladis

14:00 Afternoon Chair’s Opening Remarks

Michelle Wilding, Head of SEO & Content, Telegraph Media Group

Google Updates - Q&A Panel

14:20 Top Tips From A Technical Standpoint To Avoid Falling Foul Of The Latest Google Updates - What Does & Doesn’t Work & How Can We Future-Proof With Constantly-Moving Goalposts?

Gerry White, Technical SEO Lead, Just EatNick Wilsdon, Search Product Owner, Vodafone GroupJulia Hudson, Product Owner,

Site Speed - Double Perspective

14:50 Demystifying Site Speed Myths To Identify Quick Wins & Demonstrably Improve Site Speed & Page Rankings

14:50 Perspective One

Alessandra Alari, Head of Digital User Experience, Large Customer Sales, Uki, Google15:10 Perspective Two

Joseph Halsall, SEO Lead, Vodafone UK

Case Study

15:30 How To Take Your Content Marketing To Next Level

Kevin Gibbons, CEO and Co-founder, Re:signal

Developer & Search Collaboration

15:50 Afternoon Refreshment Break With Informal Networking, Including Developer & Search Collaboration Discussions - Developer Perspective

Geoffrey Hayward, Java Software Developer, NHS DigitalFarhaad Saleh, SEO Manager,

Stuart Jones, Senior Product Owner, KFC UK & Ireland

Social Media

16:20 Integrating SEO Into Your Social Media Strategies For Increased Content Scalability, Link Building & Rank Position

Fabian Tiefenbacher, E-Commerce Manager UK Hotels, Dorchester Collection

International SEO

16:40 Successfully Adapting Your SEO Strategies For Internationally-Optimised Sites

Dewi Nawasari, European Head of SEO, Monster

17.00 Chair’s Closing Remarks

17.10 Official Close Of Conference

Can you help search and digital marketers advance their strategies? For more information on how to get involved, please call +44 (0)20 3479 2299 or email

Book your exhibition stand and two delegate passes for just £2,499 +VAT. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis. Call +44 (0)20 3479 2299, email or download the partnership and exhibition brochure here.

Press & Media Partners 


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Please check the website regularly for programme updates and confirmed speakers. For more information or to get involved, please call +44 (0)20 3479 2299 or email